In her TED talk, psychologist Melanie Joy, explores the reasons why we are disgusted by the thought of eating golden retriever, but happily enjoy beef, pork and chicken.
This video holds a mirror for us to help break through the patterns of make belief. Most of us think that “because everyone is doing it, it must be alright”.
Yet it is when we start to ask questions and seek for answers when something starts to shift and that is the only way out of our own inner suffering and to help put an end to the suffering of billions of animals raised, tortured and killed for human consumption.
About the author

Sharda ten Hove
Founder, Ethical Vegan, Yogi, Social Activist
Sharda was born and raised in Amsterdam, the Netherlands. Descended from an Indian mother and Dutch father, she received a multi-cultural upbringing during which she gained a broad perspective on life.… Read full bio